Lecia Broughton

Hi, Lecia here.
I'm a Life Learner and Unlearner :)
In 2023 I obtained Level 5 Certification in Digital Marketing, Marketing and e-Commerce but it was only after finding a course by real experts and a community of entrepreneurs that I was finally able to start my own online business. I've come from an intensive background of health and wellness and the part I found most fun, was breaking down over-complicated theory into practical, every-day terms.
I enjoy assisting others in empowering themselves.
I love cooking with my hubby and son, learning from nature and discovering life's magic.

Why An Online Business Is Key To Your Ultimate Life!

Why are you wanting to start an online business? Is it financial, location or time freedom, the ability to work from home or remotely or to earn multiple income streams?

Whether you’re looking into starting an online business or already have an online business set up; understanding the power of this ‘locked in’ super power is fundamental to your online success and unlocking the life you deserve.

    Hi, I’m Lecia and that’s my hubby, Andrew with me. We love being in nature and feeling free, so personally for us, the freedom that an online business offers was our reason why we wanted to earn online and live with fewer limitations and the freedom to travel whilst carrying our businesses with us inside our laptop.

    I’ve spent most of my life feeling anything but free, working hard and feeling trapped within 4 walls. Once I left school, I went on to study for 6 years and then started working. There was little time for really living; I mostly just worked, worked, worked, paying off student loans and then paying off all the bills which seem to accumulate quickly. The same went for Andrew, who worked from 15 and did hard graft his whole life.

    Online Business Opportunities

    When we discovered online business we were blown away by the opportunities it offered.

    Personally, when we realised that online you have the ability to create multiple income streams on autopilot, we literally thought it was too good to be true because we were used to exchanging our time for money and our ultimate life was just feeling more out of reach by the day. Since starting this journey of online discovery, we’ve worked out a few valuable insights and would like to share this with you.

    Imagine if you had an actual ‘Superpower’ locked within you, that you never even realised was there and that could literally change your life overnight if you knew how to set it free! If someone gave you the key to set this power free, would you use it?

    You actually do have a ‘locked in’ superpower right now, not only within your online business but within you. It has the power to change your outcomes dramatically but you hold the key to unlock the potential it can offer you. So let’s jump in…

    Leverage: Catapult Success & Create Your Ultimate Life

    Perhaps like me, you’ve heard the word ‘leverage’ bandied around by your financial friends and have an idea of what it implies; but did you know that this incredible ‘power’ has been seriously under-estimated because not only does it have mind-blowing implications in terms of wealth creation, it also has massive potential to bolster performance, and magnify the impact of your actions, resources and capabilities leading to greater results achieved in a fraction of the time.

    Our initial journey into online business can be likened to arriving in an unknown land without a map, or guide and unable to speak the language. I’d like to share with you, how, through finding the right information and the right people, we were able to drastically speed up the ‘setting up and launching’ of our online automated business to earn on autopilot from anywhere, no matter where we are in the world.

    How I Discovered the Power of Leverage

    I stumbled across the power of leverage after learning about why the wealthy use this ‘strategy’ in order to minimise risk, increase profit, reduce tax and so forth. I couldn’t understand why we’d never been taught about this in school because it’s so fundamental to wealthy money flows. Bare with me as I share my journey up until now and why I feel everyone should know about leverage and how to use it.

    I spent years working really hard in various different job/career sectors. I was a trainer in the corporate sector, saw patients in the private sector, was a business owner in retail and lastly owned a culinary experience venue. All the long hours, physical and mental stress took a toll on me resulting in me waking up one morning, unable to walk. I was working so hard for money but it wasn’t working for me!

    Eventually after losing everything I’d worked so hard for, I realised there had to be a better way of earning which wasn’t vulnerable to external factors.

    Starting an online business seemed like a smart way of escaping the traditional business model, which had so often made me feel totally trapped inside 4 walls. 

    I figured that online business was a low cost setup, and yes, compared to traditional business, it totally is! On the surface it didn’t seem too hard to be able to start. I reasoned that if our business was online, that we could effectively work from anywhere as long as we had a laptop and access to wifi; so I set about trying to figure it out.

    The Challenges

    After struggling for over two years, and figuring very little out, I had to admit, that I needed help. I’d arrived in this foreign online land, trying to understand how things are done, thinking it would be the same as offline business which isn’t the case at all. So I enrolled in an Online Business Course, thinking that I’d learn everything I’d need to know. This assumption was wrong again.

    The course was all theory, with no practical guidance as to ‘how’ to set up an online business , never mind how to market online so that potential customers could actually find our business in amongst all the online choice. 

    I was feeling frustrated because of wasted time and worried because I hadn’t earned a cent online. Desperation started to set in and I wondered if I should just give up on the dream of living location, time and financially free and just settle again for exchanging my time for money; so that I could at least start contributing to our household income.

    Literally as I’d started to look for work online, I came across the answer I’d been searching for! An interactive, educational online business training program led by successful online entrepreneurs to show me the practical steps of setting up and sustaining an online automated business. This changed everything! 

    Since discovering this training program and a community of like-minded entrepreneurs also learning about online business, I’ve unlocked the power of leverage and it’s accelerated our online business journey substantially. 

    In fact, did you know that studies show that you will achieve the outcomes you’re aiming for, 5 times quicker, simpler and safer when working in a group. This is the super power of leverage!

    I’ve experienced this for myself and I agree with the study results. You too can turbo charge your online business set up and long-term success by intentionally utilising this underestimated super power of leverage if you understand the basic principles of how it works.

    What is Leverage?

    Firstly, to understand what leverage is, we need to know how a lever works. Please bare with me because this is critical to understanding the dynamics of how this power works and therefore how to apply it and upscale your prosperity in every realm of your life!

    A lever is a simple machine used to amplify physical force. In other words, a lever is used to enhance an outcome by making the process easier and adding strength to the outcome!

    A basic example of a lever is a bottle opener but you can find levers everywhere. Levers improve the efficiency by which things get done. 

    There are 3 basic elements involved in leverage: the Load (L), the fulcrum (F) or balancing point/pivot and lastly the Energy (E) or Applied Force.

    We’re not here for a lesson in physics but let’s consider this:

    All matter follows scientific laws hence we can surmise that all manifestation comes into being from applications of physics!

    Matter? Yes, that’s you, me, our entire material world, nature, houses, cars, jewellery, books, food…yes all those beautiful things you can see, touch, taste and feel as well as those things which are invisible but showing up materially like the internet, the digits in our bank accounts, and so on!

    Understandably, you’re probably wondering how understanding the laws of physics will improve your daily experience of life and have an impact on how successful you are in business?

    Stick with me, as I reveal how you can harness this free super power, to catapult you into the stratosphere of success and beyond.

    How Leverage Directly Affects Success!

    Ultimately, ‘leverage’ makes the ‘heavy lifting’ easier, by allowing for reduced effort to be used and increasing the speed by which a goal is achieved!

    You see, back in the days before ‘Marketing’ was a thing and we’d bought into the concept of having to ‘spend money to make money’, people used leverage in the form of community networking, word of mouth, skill share, bartering, to name a few ways to grow their businesses, which were mostly in the form of brick and mortar traditional businesses or services.

    Today we have the internet available to us, which allows us to leverage globally.

    When I connected with other online entrepreneurs, who were also learning how to properly start, grow and sustain their online businesses, we were able to help each other and achieve our goals even quicker.

    You see, we all have a ‘load’, which in this scenario is our individual businesses and we’ve used our accumulative knowledge and skills  or ‘energy’ of the group to help us ‘launch’ that load and move our businesses forward more efficiently! This is leverage and honestly it is the best thing ever when you use it intentionally.  

    Unintentional Leverage

    I’ve used leverage unintentionally a few times, to purchase property, and to start businesses from scratch among others.

    With the first business I bought at 24, I leveraged my skills to buy it because I was still a student at the time and I had no money. I sold that business 3 years later making a decent profit. 

    The second time I used leverage for business purposes, I utilised the power of imagination. Armed with a piece of paper with a few pictures printed on it,  my business partner and I managed to share our vision with various kitchen appliance suppliers and designers and within a few weeks had secured a state-of-the art professionally designed and custom crafted kitchen as well as brand new, kitchen appliances. (Our Food Studio 2017 below with chefs)

    Both times, I had started these businesses with no money at all! Going totally against the commonly accepted phrase of ‘needing money to make money!’ However with the second business, I’d utilised leverage with no discernment, ignoring the danger signs at the time, I still went ahead, resulting in me losing everything within 2 years.

    Hindsight is a real pain but it brings with it powerful learning!

    It was only until very recently that it dawned on me that I had already used leverage in my life, but in an unintentional and therefore unoptimised manner.

    The Scales of Leverage – Keeping the Balance

    Remember leverage involves a fulcrum or balance point, so it’s important to consider that there’s a give and take. Yes, it’s about making life easier but everyone putting in the energy to lift the loads should all benefit equally.

    From my experience, you’ll get out what you put in; those who don’t really get involved as fully as others, just don’t get as much out of the process.

    Benefits of Leverage

    1. Time

    When you learn how to leverage your community, whether that be your fellow entrepreneurs, your family members or friends, you’ll find yourself saving so much time. 

    2. Wealth – when you leverage other people’s money, when purchasing assets.

    3. Skills – when you share skills with other entrepreneurs who have similar interests as you do, then you’d be amazed at what skills you can learn, with minimum effort. You’re helping others with your knowledge and they’re helping you. 

    4. Energy – it’s phenomenal how much energy you can gain by harnessing the power of leverage. If you consider that you’re lightening the load, by accessing others or systems in a way to move something in a positive direction which is beneficial to you, then what’s left is more energy.

    5. Connectivity – this is something you should never underestimate. Working alongside other entrepreneurs who are on a similar journey to you can be a great way to share successes, motivation and challenges. 

    6. Productivity – The momentum gained from working alongside like-minded entrepreneurs is very powerful and often powerful business links can be made. 

    7. Happiness – yes, last but not least…

    I’ve made meaningful new friendships with like-minded, like hearted entrepreneurs who are determined, resourceful and pro-active. 

    Leverage – Harnessed Intentionally Gives Exponential Returns

    When you harness the power of leverage intentionally by offering your services, skills, knowledge or expertise with the intention of assisting others, then everyone gains. Put yourself out there, give of your self to help someone with their load, and you’ll be amazed at what comes back to you when you least expect it.

    There are so many imaginative ways of harnessing leverage when starting a business from scratch. The key is to learn how to sustain that leverage and keep leveraging as your business grows. You need to re-invest the ‘profits’ of that leveraged energy in order to create long-term sustainable success.

    Whether you’re intentionally leveraging your mentors or entrepreneurial community, or systems like autoresponders and Ai, remember that leverage is most powerful when working with others.

    Turn Your ‘Why’ Into Your Ultimate Life

    Don’t wait, the sky is not your limit!

    Come on, let’s leverage and propel ourselves and others to the stars! Your online business is the key to unlocking the life you dream of. If you’d like to learn more then click the big blue button below to access a free video training series on how to get started creating your new reality.

    Online Business From Home: Affiliate, MLM or Authority?

    Discover the optimal online business model: Affiliate, MLM, or Authority. Avoid costly errors and thrive. Get fully informed for empowered decisions.

    Avoid My Mistakes & Save Yourself Time

    It can be daunting when you first start looking into setting up a business online.  Many people, like I did, make the mistake of thinking ‘traditionally’ (‘brick and mortar’ business trading ‘time for money’ framework) and try to superimpose their expertise into an online offer unconsciously choosing the Authority Marketingmodel but without the know-how! 

    Hi, I’m Lecia and the guy in the pic below is my husband and business partner. Before meeting Andrew, I’d tried MLM (Multilevel or Network) Marketing of an essential oil brand, DoTerra, in the hopes that it would bring in the much needed extra income, I required because my retail business was only breaking even; however very quickly the constant ‘sales pitches’ to friends and family wore me down very quickly. It was not because I didn’t believe in the products but because I could see how grossly over-priced they were, no matter what ‘line’ we were being fed from within the company itself. Yes quality is important but pricing integrity is also fundamental and needs to be within reason for those potential customers wanting to benefit from using the product. When alternative competitive high quality products were available at half the price, it made it harder for me to promote the brand.

    I’d also been on the receiving end of sales pitches from various people trying to ‘onboard’ me into their MLM offer. As a Homeopathic Doctor, many people thought I’d be perfect for their downline because recommending health solutions to patients was part of my expertise and service; however what many of them didn’t know was that I’d worked as a technical expert for 2 globally renowned health brand leaders. 

    I understand a lot about quality versus poor ingredients based on many factors like bioavailability, source, processes of manufacture etc and  most brands I was approached with were very sub-optimal in terms of efficacy and the price tags attached to these products were grossly distorted and totally unjustified.

    Three years ago, I started looking into starting an online business, and started creating digital content, with the view of selling online courses. Creating the content was easy but marketing it was not as simple as I’d anticipated; in fact I was getting nowhere and started feeling totally overwhelmed.

    I hadn’t considered this main question. It’s an important question you should be asking yourself if you’re considering going this route…

    How will people find you, to buy your products and services in the noisy space called the internet?

    Authority Marketing Mistake

    The DIY ‘Not-So Authoritative’ Authority Marketer:

    Being a ‘DIYer’ in online business, trying to piece it all together alone is by far, the most common and costly mistake!

    If you have no knowledge or skills about how to start an online business but you’re trying to figure things out yourself, via the DIY (Do It Yourself method) it’s like being in a foreign country without a strategy or road map. Having an online business is not the same as traditional business and you can’t approach it with this mindset.

    I wasted over 2 years doing exactly this – guessing my way through, watching hundreds of DIY videos, unable to ask questions when I was stuck, with no one to guide me through tracking (yes, that’s a thing!) or autoresponder setups, SEO for my website (the stuff that helps people find you), online advertising and all the concepts I really needed to understand. 

    Furthermore, the main issue was that I was unable to figure out how to get my offer in front of people who could potentially be interested in it. I went in blind, into the vast landscape of the internet – alone, with no compass or map! 

    Your ability to start, grow and sustain a prosperous online business depends on your ability to:

    1. Educate yourself properly by learning about key online marketing concepts through expert mentors and reputable training.
    1. Automate your online business and harness targeting to bring in revenue from multiple income streams.
    1. Re-invest your investment income (the revenue generated from your online business) into assets which grow in value.

    The great news is that once you have the knowledge and skills, your income generation can happen on auto-pilot from the comfort of your own home, or your casita in the Bahamas for that matter but online marketing is a skill and if you don’t have access to updated and correct information; then you could automate until the cow’s come home but no money will be coming in to your bank account; in fact…you could lose money on advertising that doesn’t convert to sales!

    Affiliate Marketing

    Affiliate marketing is an arrangement where an online retailer, pays commission to an external website for traffic or sales generated from its referrals. The affiliate is identified by an affiliate link. Usually affiliates recommend products or services of established companies which they personally enjoy or see value in.

    Here’s the thing, anyone can become an affiliate but marketing is a skill that needs to be learned first and consistency is key. Only then implementing the systems of automation and targeting are fundamental to facilitate earning on auto-pilot.

    If you’re wanting to learn more about these fundamental skills, then check out this FREE TRAINING SERIES. It covers why affiliate marketing is such a powerful and exciting online business model to implement as your online business from home, or from anywhere in the world for that matter.

    MLM Marketing (Multilevel Marketing or Network Marketing)

    Multilevel marketing companies utilise individuals rather than retail outlets to sell their products to customers. Under this model, independent distributor networks take charge of product sales. 

    Distributors in MLM operate as independent business owners rather than employees. Their responsibilities include recruiting and managing their own distributor networks to drive product sales, creating an extended network that generates revenue for the MLM company.

    MLM distributors earn money from selling products to the public, often within their social circles. They earn commissions from recruitment and sales.

    Typically MLMs offer a comprehensive compensation plan, detailing how the upline and downline relationships work and how distributors get paid. These plans outline things like recruiting, sales commissions as well as define the requirements a member must meet to be eligible for compensation, usually expressed in minimum sales targets and numbers of new recruits.

    In case you missed it in the Pro’s and Con’s table, the worst con of all in my opinion is that the majority of MLM products are available on Amazon and at the same price as you’d pay through an MLM company, without having to pay a joining fee, or purchase a minimum amount!

    Furthermore, why should a customer buy from you, if they can easily and conveniently purchase from Amazon? Yes, Amazon isn’t in every country yet, doesn’t it make logical sense to be putting your energy into building your own sustainable online business now, so that your future earnings are secure rather than building someone else’s MLM business.

    Authority Marketing

    Authority marketing is about establishing yourself as an authority or expert in the particular area you are promoting or your industry. 

    You can be an authority in affiliate marketing or MLM but in these cases you’re ultimately building someone else’s brand. When you’re an authority in your own field of expertise, building your own brand, setting yourself apart from others as someone who can be trusted because they know what they’re talking about, then you’re building a business of great value and building your list which has actual monetary value! Your list is your client contact details and for an online business you want this list backed up everywhere! It’s your lifeblood. 

    SADLY one of the most costly mistakes ‘DIY Not-So Authoritative Authority Marketers’ make, is not see the value in list building because they’ve never learnt what it is, why it’s so crucial and that it contributes to the monetary value of the business.

    In addition, Authority Marketing is largely centred around offering value to your audience or customers. Once you’ve gained trust because of your valuable insights, knowledge or skills shared which are useful, unique and interesting, you are then able to offer products and services with a monetary value attached.

    When you have established yourself as an authority, you will build an audience who are loyal to you because they trust you. Once you add automation into this equation, then you’re well on your way to creating long-term sustainable wealth on auto-pilot; as the processes you set up, work behind the scenes generating consistent income for you. To learn more about authority marketing, take a look at this FREE TRAINING for a broader introduction.

    E-Commerce Authority

    Furthermore, many people utilise the e-commerce online business model to generate income by selling physical products or digital products like e-books, print-on-demand merchandise or white label products, are authorities in their own rights. This is an exciting path to follow for many people who are able to spot opportunities quickly in a niche such as creatives, who love seeing their art come to life on gear, clothing, calendars and wallpaper. If you can imagine it, it can be done and sold online. 

    To learn more about E-Commerce, selling digital or physical products, white labelling and Print-On-Demand, access the FREE TRAINING HERE

    In Conclusion…

    If you’re wanting to start an online business from home, that offers you long-term sustainable earnings on auto-pilot, without the high risk, then, in my opinion, affiliate and/or authority marketing are a great choice.  

    Importantly, do your due diligence first, by checking that what you’re wanting to offer has an actual demand. Don’t invest in training to offer a service that people can already do themselves.

    Remember, there is no ‘get rich quick’ solution; don’t fall for these traps.

    Learning online marketing skills and leveraging the power of automation and targeting to place your offer in front of people who are already looking for what you’re offering are fundamental to your success.

    Initially when I’d realised I couldn’t figure this out alone, I enrolled in an accredited level 5 e-commerce and digital marketing course, which I passed with flying colours but it nearly put me off online business for life! Everything was outdated theory and the lecturers had no real world, practical experience in setting up an online business.

    When I finally found a proven training program with expert mentors to guide me with a step-by-step ‘road map’ on exactly how to start, grow and sustain my own online business, I decided to give it one more go…and I’ve never looked back!

    Nevertheless, like any business, there is learning to be done but it’s not unachievable because all the guesswork has been removed and experts are available to assist should you need help. A bonus is that you don’t need any existing technical skills, products or services to get started with your own online business but you do need the right mindset of being prepared to learn things properly and implement the right way.

    So if you’re eager to start learning more about the wealth of opportunity available to you, then pick the right training program to teach you everything you need to know from the outset. Empower yourself to live your life on your terms, passionately, prosperously and with purpose!

    Here’s hoping this article helps you avoid the many mistakes I made and brings you closer to choosing the right online business model for you.

    Here’s hoping this article helps you avoid the many mistakes I made and brings you closer to choosing the right online business model for you.

    To your online success,